June 7, 2022

Are you a writer who would like to publish your content online? Or maybe you want to position yourself online with a personal blog? Maybe you want to learn how to create a free blog to support your ecommerce? In any case, you have come to the suitable site.  Whatever your particular situation, if you woke up this morning thinking: “I want to create a blog”, congratulations. You already have 10% done. Now all you have to do is launch yourself into the adventure. In this article, we explain how to make a blog step by step and without complications.  7 Advantages of having a blog If you are wondering “why create a blog?”, here we list the main advantages of opening a blog in 2023: The different types of blogs Before explaining how to create a blog, you should know the different types of blogs that exist. And for this, we are going to establish two different types of classifications: depending on the costs and depending on the themes. Types of blogs according to their costs Depending on the costs involved, blogs can be divided into two different types:  Types of blogs according to their theme Today there are blogs of almost any subject and sector. Therefore, here we are only going to give you some brushstrokes about the main types of blogs that can be created:  How to create a blog from scratch? Now that you know the types of blogs that exist, and what are the benefits of designing a blog, it is time to know how to create a blog step by step and for free: 1. Define your goals  The first thing you have to define to make a blog is your strategy. As if it were a business plan. And, to outline a strategy, you must first establish your goals. To do this, ask yourself: Why do I want to have a personal blog or with my brand? The answer to this question will help you establish a general strategy to fill your blog with content, as well as the frequency of publication, the distribution channels and promotion of the article… Wanting to start a personal blog to boost your individual brand is not the same as wanting to start a personal blog as part of your ecommerce content marketing. Will you be able to post weekly or monthly? Everything is important when establishing your strategy and objectives.  2. Choose a platform to create a free or paid blog Once you have defined the objectives and content strategy, you must choose a platform on which to create a blog.  If you already have an online store, you can see if the platform where it is set up allows you to add blogs.  For example, on Shopify, stores have a section called News that you can use as a blog for your online store. If your store is on Shopify, you can follow the instructions to add the link to your blog hosted on a third-party platform at this link. If your store isn’t on Shopify, we recommend looking into creating a subdomain on your website. This is definitely the easiest option to create a free blog. So if you already have an ecommerce platform, check if it allows free blog creation. However, if you are looking for how to make a personal blog, that is, without the intention of selling online, you will have to find a platform that allows you to make a blog.  Some of the best known and used platforms to make a blog are: In fact, many times users ask us directly how to make a blog in WordPress or blogger, but the truth is that each of these platforms has its advantages and disadvantages when it comes to making a blog.  Ease of use, possibility of creating a blog for free vs. monthly fee, possibility of customizing the hosting. The best thing is that you investigate the platforms a little more and decide which one best suits your needs.  3. Discover how to design a blog Once you have the platform and domain name for your blog, one of the most important parts is the design. Depending on the blogging platform you have chosen, there will be different options and design customization possibilities.  Have you ever heard of corporate identity? And what about the brand image? You must choose a design whose colors, fonts, style… are attractive to your readers and, above all, consistent in all your materials.  Another point to consider is that the design should be clean and help reading. To achieve this, you can opt for a design in which white spaces predominate and a simple typography. And don’t forget that the design looks just as good on mobile devices as it does on desktop.  Perhaps this does not seem important to you now. We understand. You just want to know how to blog. But the truth is that if you want to have a successful blog, these details are essential.  4. Write the content for your blog You’ve decided to learn how to start a new blog, but the web is already full of content. What value do your articles provide vs. those of the competition? It is important that if you decide to open a blog, you do so to offer more value to the community. It is useless to write about the same topics that other writers are already writing about. Choose to have a new, different blog that surprises the reader and connects with him.